Final commercial

In the filming of the commercial I was involved with the acting with Alex while Jazmin was recording me and Alex when we were acting. There was only one part where Jazmin didn’t film which was when Alex did the tracking shot which I assisted him with by pushing him on a chair while he was recording. Other then that  Jazmin did all the filming, then when the editing came around Alex did all the major editing by putting the clips together and I then helped with putting music slips in and doing the final piece check.

Treatment

Treatment is a technique used to create an effect/mood. The ways that this would happen would be to use these elements editing, lighting, genre, sound camera, style of acting, tone and actors/actresses. All these would help get the right mood and the treatment would be good when you find the right thing for each of these elements.

Planning

We planned to make an advert because this was the best way to show our product as good as it can be, this would be the best way to do it because usually people that own a home would have a television which they watch, so they would be able to see the advert and get persuaded by the advert and buy the product which is chest of draws. 

Target audience

My target audience will be anyone  that could purchase a chest of draws which they would need for storage. So my advert is aimed at everyone because everyone can watch it and decide if they want to purchase it or not. The way we found out are target audience was that I used a target market profile which helps me find my target audience with the elements of age, gender, ethnicity, ability, sexuality, class and religion. These elements would help me find my target audience, for looking through these I have finalised that my target audience can be anyone who wants to buy a chest of draws which makes my product a mass product. 

Booking forms

There are two pictures of the booking forms and the one on top is the booking of the camera and the other booking form is the one for editing.

Table of what happened while editing- Tuesday

Tuesday 22nd	What we did...	Who was there…	When we did it…	Why we did it…	How we did it…
Editing	On this day Alex went to the T3 and did the editing because he was the only one free to do it.	It was only Alex doing the editing.	Alex did it on Tuesday 22nd during one of his free periods.	He did it because he was free but we made editing for the advert so that we could make the advert as perfect as possible which we did and it makes the advert look more professional with editing of it.	The way Alex did it was he got the camera and transferred the video clips onto the Mac in the T3 and he did all the editing he needed to do to make the video as good as he can which happened and we then finished there.

We didn't do anything else during the week for filming and editing after that so we did other pieces of work that needed to be done.

Table of what happened while editing- Monday

Monday 21st	What we did...	Who was there…	When we did it…	Why we did it…	How we did it…
Filming	The things we did during this time period was we went to our location which was outside the tech room and we recorded our clips that we needed for our advert.	The people that were there when recording was- Jazmin who recorded the clips. Then me and Alex who were the actors for the advert.	We did the recording after school on the date on May 28th because that was the day we wrote down to do the filming.	We recorded it on this day because it was the day that was free and also everyone that was in our group was free on this day.	We did this by getting a HD camera and tripod that was provided to us and we went to the tech room and recorded the clips that we needed for our advert and we did all the recording using the camera and tripod.