My target audience will be anyone that could purchase a chest of draws which they would need for storage. So my advert is aimed at everyone because everyone can watch it and decide if they want to purchase it or not. The way we found out are target audience was that I used a target market profile which helps me find my target audience with the elements of age, gender, ethnicity, ability, sexuality, class and religion. These elements would help me find my target audience, for looking through these I have finalised that my target audience can be anyone who wants to buy a chest of draws which makes my product a mass product.
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