Final commercial

In the filming of the commercial I was involved with the acting with Alex while Jazmin was recording me and Alex when we were acting. There was only one part where Jazmin didn’t film which was when Alex did the tracking shot which I assisted him with by pushing him on a chair while he was recording. Other then that  Jazmin did all the filming, then when the editing came around Alex did all the major editing by putting the clips together and I then helped with putting music slips in and doing the final piece check.

Treatment

Treatment is a technique used to create an effect/mood. The ways that this would happen would be to use these elements editing, lighting, genre, sound camera, style of acting, tone and actors/actresses. All these would help get the right mood and the treatment would be good when you find the right thing for each of these elements.

Planning

We planned to make an advert because this was the best way to show our product as good as it can be, this would be the best way to do it because usually people that own a home would have a television which they watch, so they would be able to see the advert and get persuaded by the advert and buy the product which is chest of draws. 

Target audience

My target audience will be anyone  that could purchase a chest of draws which they would need for storage. So my advert is aimed at everyone because everyone can watch it and decide if they want to purchase it or not. The way we found out are target audience was that I used a target market profile which helps me find my target audience with the elements of age, gender, ethnicity, ability, sexuality, class and religion. These elements would help me find my target audience, for looking through these I have finalised that my target audience can be anyone who wants to buy a chest of draws which makes my product a mass product.